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As the “Generational Guru” and author of Ties to Tattoos, I am often asked how social networking can positively impact recruitment strategies and develop the workforce of the future. Social Networking is a powerful recruiting tool that allows an organization the access to potential candidates that they could not reach before. Proven techniques and tools like Facebook, Twitter, and LinkedIn provide support to business’ ongoing efforts to increase visibility with active and passive candidate pools. Use of effective social media channels allow interested parties immediate access to questions related to hiring practices, culture, and positions available. It also answers the important question: What’s In It For Me (WIIFM).

Now, imagine using Social Networking as an internal forum where new ideas are shared instantly, with every employee at every level. Questions are answered in real-time by your knowledge workers and leaders. People down the hall and across the country are brought together to share a common vision. And revenues increase while costs are lowered. That’s the power of Internal Social Networking.

An internal social network that is used as part of your strategic recruiting strategy can expand your talent pool options like never before—it’s powerful and proven. It can work for any employer interested in attracting the next Generation of Leaders.

Take a look at how we used social media strategies to attract 1500 new hires for an Oklahoma Casino “WinStar World Casino” in a town with a population of less and 800 people.